Palmellato
Description
The global luxury goods industry, which includes cars, jets, drinks, fashion, cosmetics, fragrances, jewelry, and leather goods, has increased in value for many years. Although the technical term 'luxury good' is independent of the goods' quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. Within the industry for luxury goods, the luxury car sector is the most valuable, bringing in 503 billion Euros in 2020 due to widely recognized brands such as Mercedes Benz, BMW, Porsche, Audi, Rolls-Royce and Bentley. Personal luxury goods, the second most lucrative category, increased consistently over the past couple of decades.

The global luxury goods market is expected to increase from US$285.1 billion in 2020 to US$388 billion in 2025. However, revenues in 2020 are expected to dip sharply compared to 2019 due to the COVID-19 pandemic. Asia is expected to witness the highest spending riding on the back of Mainland China's resurgence, followed by Europe, North America, South America, Middle East, and Africa.
Even though luxury online sales are gaining market share worldwide, the importance of the physical store continues to increase. Interestingly, digital-born luxury companies are now opening physical stores to increase traffic to their eCommerce stores, enhance brand legitimacy, provide the touch-and-feel lacking in an online store, and improve local community engagement.

On the other hand, the segment Luxury Leather Goods covers highly exclusive handbags, suitcases and briefcases as well as small leather goods such as wallets that convey the taste and status of their owners. The five most important players in this category are LVMH (with brands such as Louis Vuitton, Rimowa, Moynat and Loewe), Kering (Gucci, Saint Laurent, Bottega-Veneta and others), Coach, Michael Kors, Hermès and Tumi (which has been acquired by Samsonite but is still listed independently here). Leather Goods have proven to be one the fastest-growing segments within the market for personal luxury goods and are projected to grow at rates above market average up to 2025.
Luxury Leather Goods Report 2020The segment Luxury Leather Goods accounted for 15% of the Luxury Goods revenue in 2019. The worldwide revenue of US$48 billion in 2019 is expected to increase to US$64 billion by 2025. © Statista
Overview
Most people are familiar with Saffiano leather which has become very popular in recent years. Even though the leather was used exclusively by Prada for decades, it found its way into the bag, wallet, and belt collections of many labels like Louis Vuitton, Hermes, Gucci, Bvlgari, Prada, Coach, Chanel, Boss, Michael Kors, Tory Burch, and Longchamp to name just a few.
The leather has gained such tremendous popularity because it combines exceptional durability and stain resistance with elegance and class.

Another type of textured leather is a leather with a seductive and luxurious appearance, Palmellato. Palmellato strongly resembles Saffiano leather in its durable properties and appearance with a slight distinction in its surface pattern making it a much rarer find. the some of famous company that use Palmellato leather are Louis Vuitton, Hermes, Gucci, Bvlgari, Prada, Coach, Chanel, Boss, Michael Kors, Tory Burch, and Longchamp

Whether you choose this brand for luxury goods, fashion, accessories or leather goods, its luxurious, memorable and melodious Italian name is always reminds a luxury and expensive product.
Concept
The global luxury goods market is expected to increase from US$285.1 billion in 2020 to US$388 billion in 2025.

The segment luxury leather goods accounted for 15% of the Luxury Goods revenue in 2019. The worldwide revenue of US$48 billion in 2019 is expected to increase to US$64 billion by 2025. Concept ©mahyarnazemi
Investment Outline Overview
•Name of Project: Palmelatto
•Business Type: B2B/B2C
•Category/Suggested Category:
Luxury goods
Luxury fashion & accessories
Luxury watches & jewelry
Luxury leather goods
Luxury eyewear
Luxury Leather goods
Luxury cosmetics & fragrances

•Location: Worldwide
•Number of Investors: On request or in "Strategy Session"
•Level of investment: C - D - F
•Kind of ownership: Ownership, Partnership
•Total Market Value: > 250 billion euros
•Project Value*: > 100 million euros
•Brand Value*: > 10 million euros
•Invest Range: On request or in "Strategy Session"
•Ownership Seed Money: On request or in "Strategy Session"
•Partnership Seed Money: On request or in "Strategy Session"
•Total Equity (or owner's equity): On request or in "Strategy Session"
•Project Phases: On request or in "Strategy Session"
•Turnover Rate: On request or in "Strategy Session"
•ROI: On request or in "Strategy Session"
•CAGR (Compound Annual Growth Rate): On request or in "Strategy Session"

•Project Value:

* Brand Value: The approach to brand valuation is similar to looking at a house's potential earnings as a rental property and using that to estimate the percentage of the brand market share of that its current value.
To evaluate the value of brand, uses the estimate the percentage of the brand market share of that global/local industry's turnover or future net earnings that can be attributed directly to the cost/or intangible assets of brand.

Brand equity is considered to be an intangible asset, because the value of a brand is not a physical asset. Anything that consumers associate with your brand and image, such as your trademarks, trade name/domain, property/goodwill, USP, brand recognition, copyrights, patents, visual assets such as a logo or corporate design, USP, unique marketing strategy, digital assets or licenses, and customer lists or level of customer loyalty.
Naming & Domain
Corporate Naming
  • Palmellato

Corporate URL
  • www.palmellato.com
Brand Concept
Brand Strategy
  • Brand VMV (Vision, Mission & Values)
  • Brand VP (Value Proposition)Mission, Vision, Values
  • Brand architecture
  • Brand positioning
  • Brand touchpoint & audience

Brand Identity
  • Corporate Design:
  • Corporate Logo
  • Corporate Stationary
  • Corporate Color Palette
  • Corporate Style
  • Corporate Typography
  • Corporate Form/Shape/Pattern
  • Corporate Publishing
  • Corporate Website/SEO/SAO
  • Corporate Exhibition
  • Corporate Interior

Brand Management
  • Brand Roadmap
  • Brand Launch/Implementation
  • Brand Maintenance
  • Annual Performance Audit
Business Concept
Discover
Business concept overview Global market size Segment overview Market overview/research & analysis Regional overview/research & analysis Competitors overview/research & analysis Consumer insight
Define
Business VMV (Vision, Mission & Values) Business USP (Unique Selling Proposition) Revenue and growth Market definition Global comparison KPI comparison Top countries by region
Design
Business concept/design Market design Product & service design
Deliver
Analyst opinion Omnichannel strategy Sales channels COVID-19 impact on eCommerce Top eCommerce stores by net sale
Contact
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