Welcome to Better Results
Market Entry Germany (90 Days)
Entering the German market is not only about company registration — it’s a strategic milestone for any international company. Germany represents the largest economy in Europe, with demanding consumers, strong legal frameworks, and a culture that values authenticity and quality. With the right approach and Country-of-Origin Branding, your brand can build trust, stand out, and grow in this competitive environment.
Challenge
Expanding into Germany meant navigating a complex set of challenges.
- Regulatory Barriers: Strict compliance requirements for labeling, certifications, consumer protection, and industry-specific standards.
- Company Formation & Bureaucracy: Incorporation, tax structures, and paperwork that can delay operations if not handled properly.
- Cultural Adaptation: German business culture emphasizes precision, reliability, and clear communication - a mismatch can weaken trust.
- Brand Trust: German consumers expect transparency and proof of quality, not just marketing claims.
- Competition Saturation: The market is highly competitive, with both established global players and strong local brands.
- Distribution & Retail Access: Entry into German retail or B2B channels requires credibility and local relationships.
- Language & Communication: English alone is not enough; localized communication and German-language positioning are often decisive.
- Market Timeline: Many brands underestimate the time needed for approval processes, partnerships, and market validation
Solution
Our 90-Day Market Entry Program addresses these challenges with a structured framework built on Country-OriginBranding. We cover the critical dimensions needed for a successful and sustainable entry into Germany:
Tax compliance, and labor law guidance.
Intellectual property protection and trademark registration.
Structuring contracts and safe business operations.
Narrative development that integrates your Country-Origin advantage.
Localized communication and messaging.
Corporate identity alignment for the German market.
Packaging, labeling, and certification compliance.
Pricing strategy aligned with market expectations.
Customer service and after-sales adaptation to the German mindset.
Identifying the right distribution channels (retail, e-commerce, B2B).
Building key partnerships and networks.
Marketing and PR launches with cultural resonance.
- Business
Tax compliance, and labor law guidance.
Intellectual property protection and trademark registration.
Structuring contracts and safe business operations.
- Brand
Narrative development that integrates your Country-Origin advantage.
Localized communication and messaging.
Corporate identity alignment for the German market.
- Product & Service
Packaging, labeling, and certification compliance.
Pricing strategy aligned with market expectations.
Customer service and after-sales adaptation to the German mindset.
- Market
Identifying the right distribution channels (retail, e-commerce, B2B).
Building key partnerships and networks.
Marketing and PR launches with cultural resonance.
Featured Project
Palmellato is a concept that reflects the Milanese spirit of sophistication and Italian excellence in luxury goods.
•Brand Name
Palmellato
•Brand Tagline
It's all about your style
•Brand Sector
Luxury goods:
Leather goods
Fashion and accessories
Cosmetics and fragrances
Watches, jewelry and eyewear
•Domain Name/URL
www.palmellato.com
• Business Type:
B2B/B2C/B2B2C
• Category/Suggested Category:
Luxury goods:
Leather goods
Fashion and accessories
Cosmetics and fragrances
Watches, jewelry and eyewear
• Location:
Milan, Italy/Worldwide
• Total market value:
> € 250 billion
• Level of investment:
From €10 milion (F-G-H)
•Kind of Ownership:
Ownership, Partnership
• ROI:
On request. You are cordially invited to our "Strategy Session"
• CAGR:
On request. You are cordially invited to our "Strategy Session"
Market Size:
The global luxury goods industry, which includes cars, jets, drinks, fashion, cosmetics, fragrances, jewelry, and leather goods, has increased in value for many years. Although the technical term 'luxury goods' is independent of the goods' quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. Within the luxury goods sector, the luxury car sector is the most valuable, bringing in 503 billion Euros in 2020. Personal luxury goods, the second most lucrative category, have increased consistently over the past couple of decades.
The global luxury goods market is expected to increase from US$285.1 billion in 2020 to US$388 billion in 2025. Although revenues in 2020 are expected to dip sharply compared to 2019 due to the COVID-19 pandemic.
Even though luxury online sales are gaining market share worldwide, the importance of the physical store continues to increase. Interestingly, digital-born luxury companies are now opening physical stores to increase traffic to their eCommerce stores, enhance brand legitimacy, provide the touch-and-feel lacking in an online store, and improve local community engagement.
On the other hand, the segment luxury leather goods covers highly exclusive handbags, suitcases and briefcases as well as small leather goods such as wallets. These goods convey the taste and status of their owners. The five most significant players in this category are LVMH (with brands such as Louis Vuitton, Rimowa, Moynat and Loewe), Kering (Gucci, Saint Laurent, Bottega-Veneta and others), Coach, Michael Kors, Hermès and Tumi (which has been acquired by Samsonite but is still listed independently here). Leather Goods have proveone of the one the fastest-growing segments within the market for personal luxury goods and are projected to grow at rates above the market average up to 2025.
Luxury Leather Goods Report 2020The segment Luxury Leather Goods accounted for 15% of Luxury Goods revenue in 2019.
Worldwide revenue of US$48 billion in 2019 is expected to increase to US$64 billion by 2025. The global luxury goods market is expected to increase from US$285.1 billion in 2020 to US$388 billion in 2025. In 2019, luxury leather goods accounted for 15% of Luxury Goods revenue. Worldwide revenue of US$48 billion in 2019 is expected to increase to US$64 billion by 2025. Edited © Statista
Palmellato
•Brand Tagline
It's all about your style
•Brand Sector
Luxury goods:
Leather goods
Fashion and accessories
Cosmetics and fragrances
Watches, jewelry and eyewear
•Domain Name/URL
www.palmellato.com
• Business Type:
B2B/B2C/B2B2C
• Category/Suggested Category:
Luxury goods:
Leather goods
Fashion and accessories
Cosmetics and fragrances
Watches, jewelry and eyewear
• Location:
Milan, Italy/Worldwide
• Total market value:
> € 250 billion
• Level of investment:
From €10 milion (F-G-H)
•Kind of Ownership:
Ownership, Partnership
• ROI:
On request. You are cordially invited to our "Strategy Session"
• CAGR:
On request. You are cordially invited to our "Strategy Session"
Market Size:
The global luxury goods industry, which includes cars, jets, drinks, fashion, cosmetics, fragrances, jewelry, and leather goods, has increased in value for many years. Although the technical term 'luxury goods' is independent of the goods' quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. Within the luxury goods sector, the luxury car sector is the most valuable, bringing in 503 billion Euros in 2020. Personal luxury goods, the second most lucrative category, have increased consistently over the past couple of decades.
The global luxury goods market is expected to increase from US$285.1 billion in 2020 to US$388 billion in 2025. Although revenues in 2020 are expected to dip sharply compared to 2019 due to the COVID-19 pandemic.
Even though luxury online sales are gaining market share worldwide, the importance of the physical store continues to increase. Interestingly, digital-born luxury companies are now opening physical stores to increase traffic to their eCommerce stores, enhance brand legitimacy, provide the touch-and-feel lacking in an online store, and improve local community engagement.
On the other hand, the segment luxury leather goods covers highly exclusive handbags, suitcases and briefcases as well as small leather goods such as wallets. These goods convey the taste and status of their owners. The five most significant players in this category are LVMH (with brands such as Louis Vuitton, Rimowa, Moynat and Loewe), Kering (Gucci, Saint Laurent, Bottega-Veneta and others), Coach, Michael Kors, Hermès and Tumi (which has been acquired by Samsonite but is still listed independently here). Leather Goods have proveone of the one the fastest-growing segments within the market for personal luxury goods and are projected to grow at rates above the market average up to 2025.
Luxury Leather Goods Report 2020The segment Luxury Leather Goods accounted for 15% of Luxury Goods revenue in 2019.
Worldwide revenue of US$48 billion in 2019 is expected to increase to US$64 billion by 2025. The global luxury goods market is expected to increase from US$285.1 billion in 2020 to US$388 billion in 2025. In 2019, luxury leather goods accounted for 15% of Luxury Goods revenue. Worldwide revenue of US$48 billion in 2019 is expected to increase to US$64 billion by 2025. Edited © Statista
History of the name:
The Italian leather tradition dates back as early as the first millennium, when Saracens introduced the craft to Sicily. Over centuries, the art of leatherworking evolved and spread throughout the country, positioning Italy as one of the global leaders in fine leather craftsmanship — a status it continues to hold today.
In 1282, the Arte dei Cuoiai (Leather Workers Guild) was established in Florence. Like many medieval guilds across Europe, it safeguarded trade knowledge and ensured high quality standards, helping Florence become a hub of international leather excellence. Even now, master artisans still work along the River Arno between Florence and Pisa.
In the early 20th century, several houses that later became renowned luxury brands began as leather goods stores — among them Prada (founded 1913), Gucci (1921), and Ferragamo (1927).
When it comes to textured leathers such as Palmellato (sometimes discussed alongside Saffiano), historical accounts vary. While some sources mention that Mario Prada made important use of Palmellato in his collections and helped bring it visibility in the luxury sector, other research suggests that similar embossed leathers existed in Italy prior to Prada’s commercial adoption of the technique. What is clear is that Prada played a significant role in popularizing this style of leather in the fashion world.
As patents and exclusivity periods ended, the Palmellato and Saffiano styles gradually spread into the collections of various international fashion labels. Today, many well-known houses — ranging from Italian luxury names to global fashion brands — have incorporated Palmellato-inspired leathers into their bags, wallets, and accessories.
Regardless of which house employs it, the name Palmellato carries with it an association with Italian artistry — evoking elegance, sophistication, and timeless appeal.
The Italian leather tradition dates back as early as the first millennium, when Saracens introduced the craft to Sicily. Over centuries, the art of leatherworking evolved and spread throughout the country, positioning Italy as one of the global leaders in fine leather craftsmanship — a status it continues to hold today.
In 1282, the Arte dei Cuoiai (Leather Workers Guild) was established in Florence. Like many medieval guilds across Europe, it safeguarded trade knowledge and ensured high quality standards, helping Florence become a hub of international leather excellence. Even now, master artisans still work along the River Arno between Florence and Pisa.
In the early 20th century, several houses that later became renowned luxury brands began as leather goods stores — among them Prada (founded 1913), Gucci (1921), and Ferragamo (1927).
When it comes to textured leathers such as Palmellato (sometimes discussed alongside Saffiano), historical accounts vary. While some sources mention that Mario Prada made important use of Palmellato in his collections and helped bring it visibility in the luxury sector, other research suggests that similar embossed leathers existed in Italy prior to Prada’s commercial adoption of the technique. What is clear is that Prada played a significant role in popularizing this style of leather in the fashion world.
As patents and exclusivity periods ended, the Palmellato and Saffiano styles gradually spread into the collections of various international fashion labels. Today, many well-known houses — ranging from Italian luxury names to global fashion brands — have incorporated Palmellato-inspired leathers into their bags, wallets, and accessories.
Regardless of which house employs it, the name Palmellato carries with it an association with Italian artistry — evoking elegance, sophistication, and timeless appeal.