Your journey starts here. Our Face-to-face Strategic Workshop and Brainstorming Session. At 360° Strategic Workshop, we will learn more about you, your business, and your business goals. Uncovering the roots of your business, and understanding where you've come from, who you are now, and where you want to go? It's about gaining more clarity and insight into your business vision and scope. It may also involve examining market dynamics, competitors analysis, industry trends, competitor strategies, and customer insights to identify key opportunities and challenges.


Results:
360° Holistic Understanding:
Beesiness extends beyond surface-level analysis, striving to understand every aspect of the client's business ecosystem. This includes not only external factors such as market trends and competition but also internal dynamics such as organizational culture, capabilities, and resources.

Opportunity Identification:
The Discover phase is not just about identifying problems; it's about uncovering hidden opportunities for growth and development. Beesiness explores untapped market segments, emerging technologies, and shifting consumer behaviors to identify areas where the client can gain a competitive edge.

Data-Driven Insights:
Beesiness leverages advanced analytics tools and techniques to derive actionable insights from data. By analyzing market trends, customer behaviors, and operational metrics, Beesiness uncovers patterns, correlations, and trends that inform strategic decision-making.

In the Define phase, we delve into the core of your business model, defining or refining your vision, missions, and values to reflect the true essence of your business. We will redefine what makes your brand unique. We don't just redefine; we reimagine, create and strive to elevate your identity to new heights of clarity and purpose. Whether it involves refining existing challenges or innovating new solutions, our aim is to differentiate your business in the competitive market and define/redefine its distinctive/key competitive advantage.


Results:
Strategic Clarity:
Beesiness helps clients define a clear and compelling vision, mission and core values for the future, outlining strategic objectives and priorities that align with their long-term goals. This involves distilling complex ideas and aspirations into actionable strategies and road maps that drive business success.

Differentiation Strategy:
Beesiness assists clients in defining their unique sales proposition/unique value proposition and crafting a differentiation strategy that sets them apart from competitors. This may involve defining innovative new business models, proposing a unique business concept, identifying niche markets, or leveraging proprietary technologies.

Value Proposition Define/Refinement:
Beesiness assists clients in refining their value proposition to better address the needs and desires of their target audience. This may involve conducting market research, analyzing competitor offerings, and identifying opportunities for differentiation.

Cultural/Business Alignment:
Beesiness recognizes the importance of aligning organizational culture with strategic objectives.
This is especially important for foreign companies entering the German market. In addition to change management, the definition of the company's strategy based on German rules and business culture is essential.

Design is where the magic happens! Where clients are surprised when they find out how the design of a brand/product and service can sometimes create added value of up to 1000% in the market.
Our approach to brand/product and service design is driven by differentiation. Here, we focus on shaping the tangible and intangible elements of your business, including your brand identity, products and services , and its positioning in the market . We identify and design the values that set you apart from your competitors, infusing every aspect of your business with unique and irresistible allure. It's about standing out in a crowded marketplace, capturing attention, and guaranteeing loyalty.


Results:
Human-Centered Design:
Beesiness adopts a human-centered approach to design, placing user preferences and needs at the forefront of its creative process. This involves conducting user research, empathizing with user needs, and iteratively designing solutions that address pain and pleasure points and enhance user experiences.

Brand Experience Design:
Beesiness goes beyond visual aesthetics to create holistic brand experiences that resonate with customers on an emotional level. This includes designing touchpoints across the customer journey, from initial brand awareness, to post-purchase engagement, that reinforce the brand's values and identity.
Beesiness focuses on creating seamless and intuitive user experiences across all touchpoints, including designing/redesigning branding/visual elements: logo,color palettes,typography,digital assets/websites,products/services/packaging and physical products,that reflect the essence of the organization and leave a lasting impression.

Brand Storytelling:
Beesiness helps clients craft authentic brand stories that resonate with customers on an emotional level. By weaving together narratives that highlight the brand's values, mission, and unique selling points, Beesiness creates meaningful connections with audiences and fosters brand loyalty.

Finally, in the Deliver phase, is the time when the whole internal process finds an external appearance. This big bang can be accompanied by the implementation of a brand campaign. We design and orchestrate a powerful launch – a moment that leaves an indelible mark on your audience.
Based on a strategic road map, and through meticulous planning, we ensure that your values resonate with customers in a way that is authentic, compelling, and unforgettable. It's about making an impact, forging connections, and laying the groundwork for long-term success.

Here at Beesiness, we are more than just consultants; we're partners in your journey towards unparalleled success in Germany. With our tailored advice, strategic guidance, and unwavering support, we're here to help you overcome challenges, seize opportunities, and achieve your business objectives. Welcome to Beesiness – where your business is our passion.


Results:
First Impression/Big Bang:
Leveraging an agile Go-To-Market Strategy roadmap, which is defined in phase two, Beesiness ensures that your business is launched with precision and efficiency. Also oversees the execution of strategic initiatives and marketing campaigns, ensuring that projects are delivered on time, within budget, and to the highest quality standards.

Business Management and Development:
Now that your business is running, it's time to manage and develop it.Beesiness uses all available tools/KPI to measure the satisfaction of you and your customers in all brand touch for business development.

Agile Execution:
Beesiness embraces agile methodologies to deliver results quickly and adapt to changing market conditions. This involves breaking down projects into smaller, manageable tasks, prioritizing deliverables based on value and urgency, and iterating on solutions based on feedback and learnings.

Continuous Improvement:
Throughout the Delivery phase, Beesiness remains agile and adaptable, continuously monitoring progress and adjusting course as needed. By embracing a culture of continuous improvement, Beesiness helps clients stay responsive to changing market dynamics and emerging opportunities.

Impactful Results:
Ultimately, the Deliver phase is focused on delivering tangible results that drive business growth and success. Whether it's increased revenue, enhanced brand visibility, or improved customer satisfaction, Beesiness is committed to delivering impactful outcomes that make a difference.

•Brand Name
Palmellato

•Brand Tagline
It's all about your style

•Brand Sector
Luxury goods:
Leather goods
Fashion and accessories
Cosmetics and fragrances
Watches, jewelry and eyewear

•Domain Name/URL
www.palmellato.com

• Business Type:
B2B/B2C/B2B2C

• Category/Suggested Category:
Luxury goods:
Leather goods
Fashion and accessories
Cosmetics and fragrances
Watches, jewelry and eyewear

• Location:
Worldwide

• Total market value:
> € 250 billion

• The value of the business concept:
< € 1 milion

• The value of the brand concept:
> € 10 milion

• Level of investment:
From €100 milion (F-G-H)

•Kind of Ownership:
Ownership, Partnership

• ROI:
On request. You are cordially invited to our "Strategy Session"

• CAGR:
On request. You are cordially invited to our "Strategy Session"


Market Size:
The global luxury goods industry, which includes cars, jets, drinks, fashion, cosmetics, fragrances, jewelry, and leather goods, has increased in value for many years. Although the technical term 'luxury goods' is independent of the goods' quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. Within the luxury goods sector, the luxury car sector is the most valuable, bringing in 503 billion Euros in 2020. Personal luxury goods, the second most lucrative category, have increased consistently over the past couple of decades.

The global luxury goods market is expected to increase from US$285.1 billion in 2020 to US$388 billion in 2025. Although revenues in 2020 are expected to dip sharply compared to 2019 due to the COVID-19 pandemic.
Even though luxury online sales are gaining market share worldwide, the importance of the physical store continues to increase. Interestingly, digital-born luxury companies are now opening physical stores to increase traffic to their eCommerce stores, enhance brand legitimacy, provide the touch-and-feel lacking in an online store, and improve local community engagement.

On the other hand, the segment luxury leather goods covers highly exclusive handbags, suitcases and briefcases as well as small leather goods such as wallets. These goods convey the taste and status of their owners. The five most significant players in this category are LVMH (with brands such as Louis Vuitton, Rimowa, Moynat and Loewe), Kering (Gucci, Saint Laurent, Bottega-Veneta and others), Coach, Michael Kors, Hermès and Tumi (which has been acquired by Samsonite but is still listed independently here). Leather Goods have proveone of the one the fastest-growing segments within the market for personal luxury goods and are projected to grow at rates above the market average up to 2025.
Luxury Leather Goods Report 2020The segment Luxury Leather Goods accounted for 15% of Luxury Goods revenue in 2019.

Worldwide revenue of US$48 billion in 2019 is expected to increase to US$64 billion by 2025. The global luxury goods market is expected to increase from US$285.1 billion in 2020 to US$388 billion in 2025. In 2019, luxury leather goods accounted for 15% of Luxury Goods revenue. Worldwide revenue of US$48 billion in 2019 is expected to increase to US$64 billion by 2025. Edited © Statista

History of the name:
Italian leather history goes way back to the year thousand when the Saracens brought the use of leather to Sicily. Through the years, its craftsmanship evolved and spread all over the country, and Italy became one of the world's leading players in the production of leatherwear. A merit that still stands today.

In 1282, the Arte dei Cuoiai (Leather Workers Guild) was born. It was one of many professional guilds in Florence (others were present in developed cities like London), secular institutions that protected trade secrets and enforced strict quality standards. This ensured the city's leather industry remained highly competitive on the international stage. To this day, dotted along the banks of the River Arno from Florence to Pisa, esteemed leather artisans continue to operate.
At the beginning of the 20th century, a selection of now leading fashion houses began their commercial lives as leather goods stores, including Prada (1913), Gucci (1921) and Ferragamo (1927).

As is the case with most inventions in the fashion world, Palmellato leather originated in Italy where it was allegedly first used by Mario Prada (founder and original designer of the fashion label Prada).
While there is evidence that this type of leather was invented before Mario Prada, he patented and commercialized it, and has used it in many of the company's most successful high-fashion goods, such as bags, ever since.

Even though the leather was used exclusively by Prada for decades, once the patent expired, other brands started using Saffiano and Palmellato leather and name as well; and it found its way into the bag, wallet, and belt collections of many labels like Armani, Boss, Bvlgari, Coach, Chanel, Gucci, Hermes, Longchamp, Louis Vuitton, and Michael Kors.

Whether you choose this brand for fashion house, accessories or leather goods, its seductive, luxurious, memorable and melodious Italian name is always reminds a luxury product.

Business strategy is a plan of action that outlines how a company aims to achieve its goals and objectives. It involves making decisions about where to allocate resources, how to differentiate from competitors, and how to create value for customers.

Business strategy provides a roadmap for the company's success. It helps align all aspects of the business, from operations to marketing, towards common goals, ensuring efficient resource utilization and adaptability to changing market conditions.

A business strategy is typically developed through a combination of internal analysis (assessing strengths and weaknesses) and external analysis (examining market trends, competition, etc.). This information guides the formulation of strategic goals and the action plans to achieve them.

Common types of business strategies include cost leadership (offering products at a lower cost), differentiation (offering unique products), focused/niche strategy (targeting a specific market segment), and innovation strategy (prioritizing new products and technologies).

Business strategy outlines how a company competes in the market, while a business model focuses on how the company creates, delivers, and captures value. Strategy is about long-term direction, while a business model is about revenue generation and profit.

Business strategy should be a dynamic process, not a one-time event. It's recommended to review and potentially revise your strategy annually or more often if there are significant changes in the market or internal factors.

Innovation is often a critical component of a business strategy. It can involve developing new products, services, or processes to meet evolving customer needs and stay ahead of competitors.

Success metrics can vary depending on strategic goals. Common metrics include financial indicators (revenue growth, profit margin), customer satisfaction, market share, and return on investment (ROI) for strategic initiatives.

Absolutely. Business strategy is not limited to large corporations. Small businesses can benefit greatly from having a clear plan that guides their decisions and actions, helping them compete effectively in their market.

Without a clear strategy, a business may lack direction, struggle to adapt to changing market conditions, waste resources on initiatives that don't align with goals, and miss opportunities to differentiate from competitors.