"Made in Germany" Is World's Favorite Brand:
German Products Take First Place in Statista's Made-In Index
Never before have so many goods been exported than over the course of this decade. The global volume of exports has increased fivefold since 1990. Statista, one of the world's leading databases for business-relevant facts and information, sought to find out which countries around the globe enjoy the best reputation as countries of manufacture and exporting nations and therefore surveyed some 43,000 consumers about labels such as "Made in Germany" or "Made in USA". The result is the Made-In-Country Index 2017 – a global ranking of countries and an indicator of the power of the individual nations' brand images.
Hamburg/New York/London, March 27, 2017 – "Made in Germany" is the most highly regarded quality label for goods and services around the world, outshining other major exporting nations' trust marks such as "Made in USA" or "Made in UK". This is one of the findings from Statista's Made-In-Country Index (MICI). The global ranking of countries allows for revealing analyses of the image that countries around the world have of certain products.
In early 2017, Statista, in cooperation with Dalia Research, surveyed over 43,000 consumers from 52 countries, in what is one of the world's largest and most comprehensive studies on international trade. Statista thus establishes a reliable and comparable standard for the assessment of national quality labels, which will be updated over the coming years.
The idea behind the index was to find answers to the following questions: How do consumers worldwide rate products from any other given country? Which "Made in" label ranks highest with global consumers? And finally, which countries are front runners with regard to single criteria such as design, sustainability, or price/performance ratio?
Germany is "Made in" World Champion
Here are the results: "Made in Germany" takes first place and is therefore the world's leading quality label. It was originally introduced 130 years ago in Great Britain to protect the nation's market from cheap imports and warn domestic consumers of counterfeit products from Germany. Ever since then, the popularity of "Made in Germany" has risen steadily. Today it is more powerful than ever. The label's first-place position is mainly based on the positive ratings in the product categories of "quality" and "security standards" along with the overall popularity of "Made in Germany" across many countries in the world: Germany holds the number one position in 13 countries.
Switzerland is in second place and received very high ratings from around the world in the categories of "status symbol" and "authenticity" in particular. Italy excels with regard to design, while Japan received the best "advanced technology" ratings of all countries. China outshines others regarding "price/performance ratio". © statista