The CEB (Market Analysis Company) determined that the consumer makes almost more than 60% of the decisions in a purchase process without contacting the seller or in advance of contacting them.
This means: Brand and reputation primarily takes place during the decision-making process, intuitively and in a captivating manner.
Brand or reputation does not sell directly, but rather helps the consumer to make a decision in the first place. So forget tradition marketing, social media and etc. leads and sales, or better yet, don't focus on these metrics and focus on decision-making asset: Distinction!

Over the last decade, technology has bought through tremendous change in the way we think and perceive brands as every minute detail is available on our fingertips with the help of mobile technology that has embraced social media and digital marketing that has made our life a lot easier but has some or other perils to it.
Initially, the brand was experienced by the customers by visiting at the store and indulging in the sales and purchase of goods and services but now with the need of an hour almost every brand is available on social media for promotions and presence in the market plus giving an option to the customers for online shopping.
Earlier the feedback on the products purchased and customer service experienced was given on one-to-one basis but now it is visible to the entire world, hence, the brands need to be more and more cautious with their every expression as it directly affects their reputation in the market and in the minds of the customers. ©marketing91

Why is Reputation Important in a Business?
Getting business success becoming more difficult every day. Understanding the challenges doesn't guarantee overcoming them.
Information is easy to obtain, sharing brand, product and service experience is easier.

Maybe the internet's constant outreach is largely to blame for this, but this challenge can be turned into an opportunity.
Your business reputation is made up of what others think and feel about your business, based on their experience with your business, what they've heard about your business, and the facts they've gathered about your business—true or not. ... Your business reputation is that readily available information.

We offer an integrated design and strategy for business, brand, product and service.
Case Study/Example
"Made in Germany" Is World's Favorite Brand:
German Products Take First Place in Statista's Made-In Index

Never before have so many goods been exported than over the course of this decade. The global volume of exports has increased fivefold since 1990. Statista, one of the world's leading databases for business-relevant facts and information, sought to find out which countries around the globe enjoy the best reputation as countries of manufacture and exporting nations and therefore surveyed some 43,000 consumers about labels such as "Made in Germany" or "Made in USA". The result is the Made-In-Country Index 2017 – a global ranking of countries and an indicator of the power of the individual nations' brand images.
Hamburg/New York/London, March 27, 2017 – "Made in Germany" is the most highly regarded quality label for goods and services around the world, outshining other major exporting nations' trust marks such as "Made in USA" or "Made in UK". This is one of the findings from Statista's Made-In-Country Index (MICI). The global ranking of countries allows for revealing analyses of the image that countries around the world have of certain products.

In early 2017, Statista, in cooperation with Dalia Research, surveyed over 43,000 consumers from 52 countries, in what is one of the world's largest and most comprehensive studies on international trade. Statista thus establishes a reliable and comparable standard for the assessment of national quality labels, which will be updated over the coming years.
The idea behind the index was to find answers to the following questions: How do consumers worldwide rate products from any other given country? Which "Made in" label ranks highest with global consumers? And finally, which countries are front runners with regard to single criteria such as design, sustainability, or price/performance ratio?

Germany is "Made in" World Champion
Here are the results: "Made in Germany" takes first place and is therefore the world's leading quality label. It was originally introduced 130 years ago in Great Britain to protect the nation's market from cheap imports and warn domestic consumers of counterfeit products from Germany. Ever since then, the popularity of "Made in Germany" has risen steadily. Today it is more powerful than ever. The label's first-place position is mainly based on the positive ratings in the product categories of "quality" and "security standards" along with the overall popularity of "Made in Germany" across many countries in the world: Germany holds the number one position in 13 countries.
Switzerland is in second place and received very high ratings from around the world in the categories of "status symbol" and "authenticity" in particular. Italy excels with regard to design, while Japan received the best "advanced technology" ratings of all countries. China outshines others regarding "price/performance ratio". © statista
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